Business

The residential and commercial drinking water treatment industry is an important and thriving industry to be a part of. On this page, learn more about business management tools, marketing tactics, financial management, promotions, acquisitions, new technologies and trends in the industry. Also explore the latest information, advice and tips from WQP's monthly business column here.

Sep 16 2021
In this episode of Checking In: A Series With WQP, WQP Managing Editor Lauren Del Ciello shares a September 2021 news brief. We would love to hear…
Sep 10 2021
When marketers use the term engagement, we mean trying to create an on-going dialogue with your customers. This strategy focuses on delivering…
tiktok, water industry, water treatment dealers
Nicole Wheat, director of operations for Advanced Water Treatment
Sep 3 2021
No doubt about it, the COVID-19 global pandemic has changed how we interact with customers and the role digital communication plays in that. One…
Sep 2 2021
In this episode of Checking In: A Series With WQP, WQP Managing Editor Lauren Del Ciello checks in with Nicole Wheat, director of operations for…
Sep 1 2021
To be certain, the supply chain in the water sector has experienced one challenge after another in more than a year. Strategies to Mitigate Supply…
Sep 1 2021
It is amazing how much can change in a short year. Do you remember what your biggest business concerns were in 2020 versus now? Likely instituting…
Aug 20 2021
The new 2021 Water Quality Association (WQA) Consumer Opinion Study provides valuable information that dealerships can use to structure their…
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