Business

The residential and commercial drinking water treatment industry is an important and thriving industry to be a part of. On this page, learn more about business management tools, marketing tactics, financial management, promotions, acquisitions, new technologies and trends in the industry. Also explore the latest information, advice and tips from WQP's monthly business column here.

process focused marketing
Image credit: Urupong / stock.adobe.com
Dec 1 2021
Marketing today has been evolving rapidly, especially so in the last 18 months. This calls for a different mindset. This generation has less brand…
Nov 30 2021
The new 2021 Water Quality Association (WQA) Consumer Opinion Study provides valuable information that dealerships can use to structure their…
Nov 30 2021
Editor's Note: Do you know a water treatment dealer who deserves recognition for leadership in the industry, innovative ideas or successful business…
Nov 30 2021
Each fall, Water Quality Products (WQP) surveys its audience on important industry issues, ranging from business growth, market drivers, education…
Nov 18 2021
In this episode of Checking In: A Series With WQP, WQP Managing Editor Lauren Del Ciello shares a November 2021 news brief. We would love to hear…
Nov 15 2021
Today’s consumers are more aware than ever before of their water quality. While many parts of the world are fortunate to have access to clean…
Nov 4 2021
In this episode of Checking In: A Series With WQP, WQP Managing Editor Lauren Del Ciello checks in with Shelley Peters, executive director for the…
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