Marketing

process focused marketing
Image credit: Urupong / stock.adobe.com
Dec 1 2021
Marketing today has been evolving rapidly, especially so in the last 18 months. This calls for a different mindset. This generation has less brand…
Nov 30 2021
The new 2021 Water Quality Association (WQA) Consumer Opinion Study provides valuable information that dealerships can use to structure their…
Sep 30 2021
In this episode of Checking In: A Series With WQP, WQP Managing Editor Lauren Del Ciello checks in with Dale "DataDale" Filhaber, president for…
tiktok, water industry, water treatment dealers
Nicole Wheat, director of operations for Advanced Water Treatment
Sep 3 2021
No doubt about it, the COVID-19 global pandemic has changed how we interact with customers and the role digital communication plays in that. One…
Sep 2 2021
In this episode of Checking In: A Series With WQP, WQP Managing Editor Lauren Del Ciello checks in with Nicole Wheat, director of operations for…
Jul 1 2021
In 2008, at a sales training for water treatment, a mentor of mine told me that the best way to earn the sale before I ever set foot in someone’s…
May 4 2021
There has never been a more important time to build a digital presence for your water quality business than now. A 2020 survey from PYMNTS, a…
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